Una recomendación para galerías y artistas principiantesA recommendation for young galleries and artists
Susan Abbot, Fine Art Publicity, New York, 2005
El libro es un manual útil para galerías principiantes que comienzan a situarse en el mercado del arte. Explica muy bien las herramientas de marketing que deberían emplear, tanto las galerías como los artistas, para dar los primeros pasos en este campo y cómo hacerse un nombre.
The book is a useful manual for young galleries that are starting to establish themselves in the art market. It explains very well the marketing tools that galleries, as well as artists, should employ in order to take the first steps in that area and how to make a name for themselves.
The book is a useful manual for young galleries that are starting to establish themselves in the art market. It explains very well the marketing tools that galleries, as well as artists, should employ in order to take the first steps in that area and how to make a name for themselves.
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